We're looking for a passionate and experienced Digital Marketing Lead to join Brand Moments EMEA as a full time Stretch member of our team, covering a 8 months maternity leave. The EMEA Brand Moments team is focused on delivering the most connected and premium digital journeys for Nike's consumer across Nike Digital Ecosystem during key sport, brand defining and commercial moments. Nike's mission is to become #1 digital brand for EMEA youth during key brand moments.
The teammate who will join the team for this stretch will lead key digital horizontal opportunities and high impact brand moments in EMEA incl. key Brand and Retail Moments. We're looking for a strong experience in digital marketing, consumer first mindset, deep knowledge of digital trends, data, creative planning and strong commercial acumen. You understand Nike Digital Ecosystem, consumer shopping behaviour, have strategic thinking and ability to implement bold ideas. You bring experience in cross functional marketing and defining & driving integrated brand plans which includes working across digital & brand marketing, NDDC, Integrated Media, Brand Creative and other functions. You have strong understanding of the sport and lifestyle dimension consumers and ability to connect with them through a digital lens.
What you will do:
- Lead by example on strong x-functional partnership within brand (CFOP's & Functions) and business to support the team in delivering industry defining integrated plans;
- Drive deep expertise on best in class digital journeys as well as on how to optimise our full ecosystem for key brand and retail moments;
- Drive key seasonal moments in collaboration with Global Counterparts. This includes optimising season over season based on data insights, and the co-creation or adaptation of VC, adoption of assets, and creation of digital plans, ensuring it's serve
- Manage and influence the seasonal approach and follow through with all counterparts to ensure precision, impact, and Brand Standards work;
- Lead end-to-end key moment plans including commercial and brand initiatives, brining x-functional team together and driving clarity;
- Integrate Membership to be an accelerant of Moments priorities. Additionally, work very closely with the lifecycle and other team to bring learning agenda and measurement plan to unlock our ability to serve every member;
- Think strategically upstream when defining a season, and attention to detail required for downstream collaboration with brand creative teams to bring a campaign to life. Take a long term, big picture view of the business.
- Recommend digital standards and requirements to global brand Initiatives, brand creative and media counterparts to lead with EMEA relevant content. Brief and manage external agencies for strategic and seasonal work.