As Digital Content Specialist you will be responsible for the execution of all content publishing aspects on all Nike owned digital platforms (Nike.com, Nike App, NTC, NRC, SNKRS, Email) across EMEA. You’ll focus on authoring content utilizing our CMS tool, striving to reflect Nike's design ethos and enhance the consumer online retail experience. You will work closely with Content Producers and Channel Leads, and play a part in delivering key sports, promo and brand moments in cross-functional collaboration to ensure content meets quality standards and business expectations. In this role you will work closest with a Content Producer who is responsible for the entire content production cycle from Planning to Publishing across all channels.
WHAT YOU WILL WORK ON:
You will obsess all the interactions a Nike member has with the brand, whether that be on Nike.com, the Nike App, SNKRS, NRC, NTC, or in the Nike stores. Based on those interactions, a member qualifies for personalized triggered communications and you will be acting as point person for collaborating with the Content Producer and Marketing Lifecycle Team in orchestrating, delivering and maintaining rich and highly personalized multi-touch and multichannel optimized experiences / customer journeys within AJO.
Your responsibilities:
- You will be responsible for execution of all aspects of content production for all Nike owned channels (e.g. Nike.com, Nike App, SNKRS, Email) across EMEA;
- You’ll focus on authoring content utilizing our CMS tool, striving to reflect Nike's design ethos and enhance the consumer online retail experience;
- You will work closely with Content Producers and Channel Leads, and play a part in delivering key sports, promo and brand moments in cross-functional collaboration to ensure content meets quality standards and business expectations;
- You are expected to track day-to-day production processes from content production briefing up to content publishing;
- Author/build website pages, feed cards, push notifications and other site and app content using our CMS tool or AJO for triggered communications;
- Act as content publishing subject matter expert to ensure flawless content executions on our channels;
- Work independently in pacing and balancing workload in conjunction with production (“work back”) schedules of multiple projects with similar and tight deadlines on an ongoing basis;
- You are expected to join and collaborate in cross-functional activations (i.e. in person command centers) during big brand/sports/promo moments.